Meet your Trainer

“Pankaj Sharma is a Google and META Ads expert and Paid Media Marketing specialist with extensive experience in campaign optimization, lead generation, and performance marketing. Pankaj has worked with top global companies like Accenture, McCann Worldgroup, and GroupM, managing high-budget advertising campaigns and driving measurable results across various industries.

With a deep understanding of Google Ads, PPC strategies, audience targeting, and budget optimization, Pankaj brings real-world expertise to the course. His training is designed to provide actionable insights, industry best practices, and data-driven strategies, equipping students and professionals with the skills needed to excel in digital advertising.”

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Who Can Enroll in the PPC Course?

  • Students who want to pursue their career in Paid Media.
  • SEO specialists who want to expand their skill set with Google Ads knowledge.
  • Small business owners who want to run their own Google Ads campaigns.
  • Sales professionals who want to learn online lead generation.
  • Advertising agencies wanting to train their employees in PPC marketing.
  • Bloggers who want to drive traffic using paid ads.

Google Ads Training Modules

Module 1: Paid Media Overview
  • Need of Paid Media
  • Paid ads and Organic List (SEO) Difference
  • Campaign & Network Type
  • 24/7 access to your coach
  • Overview of Google Ads ecosystem (Search, Display, Shopping, Video, and App campaigns).
Module 2: Google Ads Overview
  • Google Ads Account Structure Overview
  • Google Ads Account Setup
  • Overview of the interface: Home dashboard, Campaigns, Ad Groups, Ads, and Extensions.
  • Step-by-step guide to creating a Google Ads account.
Module 3: Introduction to Keywords
  • Keyword Match Types
  • Keyword Research, Selection & Planner Tool
  • Negative Keywords & Lists
  • Search Terms
  • Search Terms Analysis
Module 4: Introduction to Google Ads Auction & Other Important Metrics
  • Google Ads Auction Process
  • Ad Rank
  • Campaign & Network Type
  • Quality Score
  • Clicks to Conversion Metrics Understanding with Formula
Module 5: Bidding Strategies
  • Bidding Strategies Overview
  • Manual CPC
  • Maximize Clicks
  • Max Conversion
  • 24/7 access to your trainer
  • Target ROAS
Module 6: Introduction to Display Network
  • Display Network & Targeting
  • Affinity
  • Demographics
  • Topic, Placements
  • Custom Audiences
  • Standard Display Campaign Creation
Module 7: Introduction to Conversion Tracking
  • Conversion Tracking Overview
  • Website Conversion Tracking
  • Phone Conversion Tracking
  • Primary and Secondary Conversion Action
Module 8: Introduction to Remarketing
  • Remarketing Overview
  • Audience Manager
  • Remarketing Campaign
  • Youtube Remarketing
  • Customer List
  • Cusom Combination
Module 9: Introduction to Video Ads
  • Youtube Overview
  • Skippable Ad Campaign
  • Non-skippable ad campaign
  • In-Feed Ad Campaign
  • YouTube subscriptions and engagements
  • Ad Sequence Campaign
Module 10: Introduction To Performance Max
  • Performance Max Campaign Creation
  • Campaign Optimization
  • Auction Insights
  • Quality Score
  • Clicks to Conversion Metrics Understanding with Formula
Module 11: Introduction To Demand Gen
  • Demand Gen Campaign Creation
Module 12: Google Ads Using AI
  • Account Strategy Building through ChatGPT
  • Media Planning Overview
  • Google Ads Editor